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A Few New Ideas For PPC Management Success
By Dan Boyle Published: 09/08/2009
A Few New Ideas For PPC Management Success
You've probably heard of some of the most common keyword tools: Overture, Wordtracker and AdWord Accelerator... all are of course reputable tools and good for sorting out your keywords, your competition, bid prices and narrowing down your best performing ads to help with PPC management.
The list of keyword and PPC tools are almost countless, there seems to be more and more popping up and being marketed each day. And of course each tool differs from the others in the features they have.
Two examples now available are: Adword Analyzer and Keywords Analyzer (more info at www.AdwordAnalyzer.com and www.KeyWordAnalyzer.com).
Sure having one keyword tool is good, but to get great PPC campaigns up and management at it's best it's better to have a variety of tools.
Think about keyword tools as if they were kitchen knives... you can't use a butter knife to dice an onion and you can't use a steak knife to spread jelly on your toast, you need a door full of different knives to be efficient, same goes with PPC Management.
When it comes to analyzing and putting together your keywords, it seems as if you cant learn enough. And its true, there is always more to learn. For one part, the first list of words, no matter how long it is, is not done.
As much as you would like it to stay stable, the searches that people do are always changing thanks to fads, trends and news. AltaVista once stated that 20% of people's searches were unique to their history... keywords are ever changing.
Here are today's latest tips for your PPC Management:
1. Synonyms and similar/related topics and ideas are a must have on your keyword list. Having synonyms on the list helps you to better reach the group of people that you are after.
2. Brand names are a good idea to bid on... if allowed. Google is pretty pressed at the moment with legal matters because they had allowed Adword users bid on trademarked names easily, so now you mighthave to work with copyright issues. But it is still extremely helpful to use company names, popular magazines and books, profile names and celebrities that is related to your product.
Here's an example. If you product has to do with cooking maybe bidding on "Paula Dean" or "Cuisinart" might be helpful.
3. Purposely misspell you keywords. Misspellings are very common for internet users but most advertisers don't take advantage of them. Because of this the click through rate is often higher and prices are often lower for bids.
4. A few other helpful features to end on: LexFN.com is a great help with your PPC management. It's simply a monstrous thesaurus that uses the web to find words that are synonyms and other related terms.
It's fun just to see what it pulls up.
Google will assist you even once you have your campaign up and going. It's "expanded phrase matching" works to go beyond what you've entered and find other variations of your generic keyword. For example, the term "workout", google will also recognize "work out" for you, but it's often cheaper to just go ahead and bid on all the versions so google isn't working harder than it wants to.
Dan Boyle is an (http://www.washoutmarketing.com/ppc-seo.php) adwords professional and an SEO expert. For over 3 years he has been building Internet businesses for his own portfolio and now has opened a (http://washoutmarketing.com/) google adwords campaign management and SEO consulting firm to help small to medium sized local businesses dominate their specific market niche.